Reduction of Anemia is prioritized by the Govt. under the recently launched POSHAN Abhiyaan as it aims to reduce anaemia prevalence by 3 Percent per year among children, adolescents, women in reproductive age group and pregnant women between the year 2018 and 2022. In this regard, AnemiaMukt Bharat (AMB) Strategy has been formulated (also known as Intensified National Iron Plus Initiative) for holistic and comprehensive management of anaemia among the six target age groups including women in reproductive age group.
Guidelines have been issued to the States/UTs for universal screening of pregnant women at all health facilities.180 Iron and folic acid (IFA) tablets are given in the antenatal and 180 IFA tablets are given in the post-natal period to all pregnant women. If pregnant women are found to be clinically anaemic, they are given double doses of tablets as a part of the treatment regimen. For Adolescent girls of 10-19 years of age weekly, iron-folic acid is provided throughout.
The anaemia due to worm infestation, deworming of pregnant women is done after the first trimester of pregnancy and biannually in Adolescents. To tackle the problem of anaemia due to malaria particularly in women and children, Long Lasting Insecticide Nets (LLINs) and Insecticide Treated Bed Nets (ITBNs) are being distributed in endemic areas.
Health and nutrition education through Information, Education and Communication (IEC) material in the form of posters, hoardings, wall-writings and audio-visuals is undertaken.