'Jane Walker' by Johnnie Walker scotch makers, have a new blend for women. Introduction of "Jane Walker" is an attempt to invite more and more women to enjoy the premium brand of scotch, gender-equality! one may say so.
Diageo, the brand owner, says this is a move to expand the product for celebrity women, who enjoy the drink. Yes! A striding woman on the label "Jane Walker" would definitely appeal many this limited edition of whiskey.
The social commitment to the women's cause"keep walking America" started in 2016, the campaign is to appeal to wider audience, Diageo will donate one dollar each when 'Jane Walker" whiskey bottle is sold, to those who support "upliftment of woman". 250,000 bottles of "Jane Walker" in the limited edition will be sold in the market in March 2018, may not be the last edition but many to come.