‘Incredible India 2.0’ campaign focuses on Niche tourism...!

“Find the Incredible You” Campaign focuses on the promotion of niche tourism products of the Country on digital and social media. It focuses on transformative experiences brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline ‘Find the Incredible you’.  The Campaign was the winner of the Pacific Asia Travel Association (PATA) Gold Award 2019.

PATA awards this year attracted 197 entries from 78 Organizations and individuals worldwide.  The winners were selected by an independent judging Committee.  The PATA grand awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, Heritage and Culture. India won the award in the 'Marketing – Primary Government Destination' category.

The Ministry has launched the ‘Incredible India 2.0’ campaign in the Country in September 2017, which marks a shift from generic promotions undertaken across the world to market-specific promotional plans and content creation.  The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine, wildlife etc.

Fashion

Jan 222020
Aishwarya Saju bagged the Miss South India title Vidya Vijayakumar from Kerala won the Miss South India First Runner-up and Shivani Rai from Karnataka became the Miss South India Second Runner-up.

Food & Entertainment

Feb 282020
സംസ്ഥാന സർക്കാരിന്റെ വിശപ്പുരഹിത സുഭിക്ഷ പദ്ധതി ഇന്ന്(ഫെബ്രു.28) തൃശൂർ ജില്ലയിലെ കുന്നംകുളത്ത് ആരംഭിക്കും. ജില്ലയിലെ ആദ്യ കാന്റീൻ സംരംഭമാണിത്.