The AdWords and DoubleClick brands of Google ceased out in order to a comprehensive effort to make them more efficient offerings. This restructuring is to reflect their current capabilities in a better way and where the company sees a way for growth. Through this, Google’s flagship advertising products are getting new names without changing the fee.
Alphabet Inc's Google will now be in three primary brands, At first, Google AdWords rebranded as Google Ads. Because it will make simplicity and alignment of the core message. DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform- High-end software for ad buyers. DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
This restructuring is to reflect their current capabilities in a better way and where the company sees a way for growth. Its offerings have become more complex and numerous over the past two decades. To solve these issues along with the rebranding, Google is also introducing some new solutions that further a push toward simplifying its advertising offerings. Which will be acquired and developed new ad products, formats and measurement solutions to meet new needs.
Google's new branding and solutions are mainly focused on the authorizing advertisers to improve their outcomes and less on product selection to keep the momentum going for the futures.